Texting While Driving

                       

        In years past, drinking and driving was the issue when dealing with teen, and adult, drivers. However, a new problem has hit center stage. Texting while driving is one of several causes of driving accidents around the world. This advertisement is one of the many ads focused on raising awareness about this deathly problem. In this image, a headless person is driving while texting. On the top of the image it reads, “When you use a mobile while you drive, your head is somewhere else." This ad was published by La Cocina Publicidad, in Caracas, Venezuela, which further helps to illustrate the point that this is not solely a national problem, it is global.

As stated above, the context that prompted the publishing of this article is the rise of texting while driving accidents around the world. Therefore, the purpose of this image is to show drivers how distracted and unfocused he or she becomes when they text and drive. Because the driver looks to be an adult, the audience of this image is not solely teens, but drivers of all ages around the world.

            In order to achieve the purpose, La Cocina Publicidad uses rhetorical devices to get their message across to the audience. The rhetorical devices used are centered on the author’s arrangement. The author focuses on clarity and conciseness when arranging the advertisement. Not only is the reader able to decode the message to understand it quickly and completely, but the author’s design is also appropriately succinct to the message. Without a lot of thinking, viewers are able to understand the portrayed message that attention to the road is lost when a person begins to text and drive. Overall, the clarity and conciseness of this image certainly does help the author achieve his purpose in designing an ad to show the dangers of texting while driving. Readers do not have to stare long to understand the effects of this destructive decision.